I am facing a dilemma. I have a family member who is a real estate agent, and would love to use their services—but I am unsure if they are the most qualified. I don’t want to hurt their feelings, but I also don’t want to lose profit on the sale of my home.
First, loyalty is important. But in my experience, having researched the difference between superior real estate approaches and inferior real estate approaches, or as I talk about in my new book, The Value Driven Approach to Sell Real Estate—a price-driven approach vs. the better value-driven approach—the difference in profit you extract/or lose, depending on which approach you use, can be upwards of $30,000 or more.Continue Reading …